The company is experiencing a high churn rate across their MA plans, most notably highest in DSNP members. The new team is comprised of 3 individuals with the expectation they utilize existing Medicare Advantage business functional groups for data and reporting, marketing, retention, sales, etc. These 3 individuals own product design and strategy, yet they need to advocate DSNP best practices across a multitude of areas to improve DSNP retention and associated CAHPS scores. The greater MA business apparatus has yet to understand and account for the differences in MA and DSNP populations from an operations perspective.