Expanding Implant Services to Boost Access, Efficiency and Profitability Across the DSO Network

Challenge

The DSO managed over 10,000 monthly patient appointments, with a high demand for implant services. Despite having traveling specialists, access and throughput were limited. Many general dentists were not proactively offering implant treatment options, leading to lost revenue, delayed care and missed opportunities for comprehensive treatment.

Solution

Under the leadership of ProspHire’s Hootan Shahidi, who was a contractor at the time,, interviews were conducted with general dentists across all locations to assess interest and readiness to deliver implant-related services. Three providers and DSO leadership were sent to a vetted clinical training program within one quarter. Following training, a standardized workflow and SOP were developed to streamline extractions, bone grafts, surgical guides and implant placements. Continued support from both the enterprise team and the selected implant manufacturer helped reinforce consistency at the front desk and chairside. A scalable implementation model was established to train two to three general dentists every six months, accelerating access to implant services and reducing reliance on specialists for routine cases.

Result

Implant placement and restorations quickly became the DSO’s highest-margin service line, improving both patient experience and financial outcomes. General dentists using a guided “crown-down” approach reduced treatment duration from twelve specialist visits to just three. The consistent expansion of trained providers increased treatment capacity, improved patient conversion rates and elevated internal referrals for complex cases, further contributing to top-line growth.

Client Overview

A multi-location Dental Service Organization (DSO) consisting primarily of general dentists specializing in restorative care, supported by a small group of traveling specialists.

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Hootan Shahidi

Senior Manager

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